Who isn’t looking for new, cost-effective ways to power their law practice??!!
ABA’s Law Practice Magazine, TechShow Tips Special Issue, outlines a number of tips and tools to add some git-up-and-go to your practice without costing an arm and a leg.
I’m quoting a couple of my favorites below for you to consider.
- Lawyer Marketing Videos. With lawyers’ use of videos burgeoning, what are you waiting for? Seriously. YouTube is now the second most-searched site on the Internet. Whether it’s a modest “welcome to my site” video or something edgier, using online videos to market your practice is something every lawyer should be considering. The cost to have a modest “welcome to my site” video produced generally ranges from $500 to $1,000. One that involves multiple special effects might range from $1,500 to $3,000. Given that viewers today have a short attention span, how long should the video be? A brief video welcoming users to your site should probably be a minute or less. Other forms of marketing videos generally target two to three minutes. **** Is it really worth the cost and effort? Consider this: Online videos are key to driving traffic to a Web site through YouTube, Google Video, Yahoo Video and even normal Google results. Thus, videos are now a standard part of search engine optimization. Your law practice can even have its own YouTube Channel. An excellent article on this subject may be found at www.law.com/jsp/law/sfb/lawArticleSFB.jsp?id=1202429433261.
- Virtual Assistants. There are many virtual assistant services available on an ad hoc or part-time basis. Why pay someone to sit around and answer the phone in your office when you can have it done by a virtual receptionist? (Check www.totalattorneys.com/our-services/virtual-receptionist for an example of pricing packages.) You can also get receptionists who speak Spanish if that’s part of your client demographic.****Virtual paralegals (check out www.virtualparalegalservices.com) are also available when you need a little extra help. Virtual services are an excellent idea if you’re a solo or still growing your firm and don’t need (or can’t afford) full-time employees.
- Kindle-ize Your Evidence. Lastly, Amazon’s Kindle is not just for reading books, newspapers or periodicals. You can use it for evidence displays, too. Recently we met with one of our favorite litigators, David Oblon of Albo & Oblon LLP, and were fascinated when he told us that he regularly brings his Kindle DX into the courtroom to show the judge demonstrative evidence (as native PDF files), simply handing the Kindle over to the judge. So far, all the judges have been happy to review demonstrative evidence on the Kindle. You can go through a conversion process to get PDFs on the other models, but since the Kindle DX handles PDF files natively, that makes it the device of choice.
Now, who would have thought of using a Kindle in the courtroom to show the judge evidence? Your imagination seems to be the only boundary in utilizing today’s technology!
And, of course, I’m partial to the mention of virtual assistants and virtual paralegals! The evidence scales are tipping further in favor of virtual assistants (a/k/a legal VA’s) and virtual paralegals as a cost-effective means to getting only the support you need — and not all the other expenses that come with a full-time employee.
To read other tips posted in this article by Sharon D.Nelson and John W. Simek, visit the ABA TechShow Tips Special Issue for March/April 2010.